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Recent News


Recent News

Standard Optical Celebrates 100 Years Of Good Vision

SALT LAKE CITY –April 4, 2011 – For 100 years, locally-owned and operated Standard Optical has been helping Utahns see better. As part of its 100-year celebration, the company announced the Gift of Sight program, which will benefit underprivileged children in Utah who are in need of eye glasses.

Standard Optical Opens Newest Location In Lehi

August 24, 2009—Standard Optical, one of Utah’s oldest optical providers, recently opened its 18th location in Lehi, the company announced today.  The new, 1,500-square foot facility is located at 1438 East Main Street, Suite 104, in Lehi.

Standard Optical: Back to School Eyewear

August 21st, 2009 - Aaron Schubach with Standard Optical talks about fun eyewear your children will love.

Standard Optical: New Eyewear for Fall

August 3, 2009 - What's in for fall? Bigger frames and brighter colors! There are fun new lines for tweens, teens, college students, teachers ... everyone!

Top Optical 50 Retailers’ Sales Hold Strong in 2008

May 18, 2009 - The ongoing global recession certainly impacted the nation’s 50 largest eyewear/eyecare retailers last year, yet the aggregate optical sales of these key industry players again topped the $7 billion mark in 2008.

Standard Optical: Sunwear for Summer

March 12th, 2009 - This season Aaron Schubach, Standard Optical Vice President, shows Studio 5 viewers a few stunners from Standard Optical's collection that will safely and fashionably shield those peepers from summer sun.

The Latest Lens Technology Will Lead to Steady Sales Growth

January 21, 2008 - Standard Optical’s sunwear business has grown exponentially over the past 5 years. The active lifestyle in Utah, increases in our LASIK volume to approximately 200 eyes per month, and substantial growth in our contact lens sales have primarily fueled the growth.